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Many businesses scoff at social media and think it’s just about sharing family photos or for visual businesses. It’s a mistake to overlook this vital component of your digital marketing strategy. Over 3.6 billion people visit social media daily, and that number will only increase. When building a marketing plan, Read more…
There are a couple of places to look when you start talking about legal innovations. You need to consider the basic categories of legal service, products, and consulting, before you get down into the brass tacks of strategy, legal technology, shifting goal lines, and the need for flexibility. Whether you’re Read more…
You want to focus on your legal work, right? And yet, you keep hearing about the need to include new content to your law blog. Digital marketing seems to take a lot of extra detail work, but does it really pay off? What’s the point of continually adding new content, Read more…
Popular media is overwhelmingly busy. Day after day, big stories plaster our headlines. Being attached to tech, we’re constantly on our devices and bombarded with stories of COVID-19. In this environment, how do you stand out? As a law firm, visibility is more important than ever. Especially when the world Read more…
According to a FindLaw survey, 38% of consumers turned to the internet to search for a lawyer. That was in 2014. That number jumped to 58% by 2017. It was also stated that when choosing an attorney, reputation mattered the most. In fact, 87% put reputation as their top factor Read more…
Developing thought-leadership status is the best form of legal marketing, because it enables law firms and legal-tech vendors to establish trust with their audience and build authentic relationships with clients. Law firms and legal-tech vendors can generate more business opportunities this way because it allows them to take up space Read more…
For Immediate Release – April 15, 2020 NEW YORK — Legal Talk Network (LTN), an industry-leading podcast network for legal professionals, and LawLux, an innovation-driven marketing consulting firm for lawyers, announce a strategic partnership bridging innovative legal projects with first-in-class legal podcasting. Through the partnership, LawLux provides expert insights, pairing Read more…